Media and External Communications Center

Purpose and objectives

Supporting effective university information policy, building and maintaining its positive image, and developing internal and external communications.

Main tasks

• University communications: official information, coverage of educational, scientific and cultural events, press releases and analytical publications.
• Official information resources: managing social media pages and creating multimedia content.
• Media relations: professional contacts, press conferences, briefings, interviews and coordinating university representatives’ participation.
• Communication and image policy: promotion strategy, consistent visual and information standards, and greater university visibility.
• Internal communications: informing students and employees and supporting corporate culture and internal information channels.
• Event media support: planning and preparing photos, video and text for university resources and the media.
• Reputation monitoring: analysing media and online mentions, preparing reports and participating in responses to information crises.
• Student media support: assisting student media, training activities and involving students in content creation.